Don’t Be Misled By Marketing Hype: Noted Industry Experts Say “Pollen Counting” Not A Reliable Way To Determine Authenticity Or Effectiveness Of New Zealand Manuka Honey. Showcasing yet again the reality-altering power of “creative marketing,” several brands in the rapidly-growing Manuka honey category are trying to validate the purity and effectiveness of their products by … Continue reading Why We Shouldn’t Rely on Pollen Counts for Manuka Honey