Buyer Bee-Ware!

By Peter Berk Fake Manuka Honey Continues To Saturate U.S. Market With more consumers learning about the considerable culinary and wellness attributes of New Zealand Manuka Honey every day, it’s no surprise that numerous brands are trying to capitalize on this lucrative trend by offering knock-off products that deflect their lower quality by selling for … More Buyer Bee-Ware!

Why We Shouldn’t Rely on Pollen Counts for Manuka Honey

Don’t Be Misled By Marketing Hype: Noted Industry Experts Say “Pollen Counting” Not A Reliable Way To Determine Authenticity Or Effectiveness Of New Zealand Manuka Honey. Showcasing yet again the reality-altering power of “creative marketing,” several brands in the rapidly-growing Manuka honey category are trying to validate the purity and effectiveness of their products by … More Why We Shouldn’t Rely on Pollen Counts for Manuka Honey